Are you ready to take your B2B PR into your own hands?t
Your B2B workbook will be a roadmap of what you need to do to go into the B2 press.
The B2B or trade press is the most overlooked section of the media, and yet the most lucrative.
It is where the decision-makers are, the people who will hire you and book you to speak at their conferences for corporate, it’s more important than ever to build your reputation and to be seen both on and offline. The PR Workbooks are a roadmap for just that. at a fraction of the cost.
Who am I?
Hi! I’m Carrie.
I know how the media works in real time and how to literally read the room, and in these workbooks I will be sharing my unique processes to work out how to see what is happening so that you can pitch optimally.
I have successfully pitched my clients into places like Business Insider, Management Today, Accountancy Daily, Enterprise Nation, Forbes, Fortune, Success Magazine, HR News, HR Director and many many more. With AI platforms becoming where people are searching “who is the best person for this” getting into the media is even more important. When you’re featured in the press, the AI platforms (like ChatGPT or Claude) will pick it up and this will boost both your relevancy and your credibility….sound good?
B2B Workbooks
Your B2B workbook will give you a roadmap of exactly what you need to do to go into the B2B press.
In the Workbooks I will explain exactly why the B2B press is very different to the mainstream press and how much of an opportunity it is because as it is often overlooked and dismissed by people.
- I will share what is ideal to have in place before you go into the B2B, so that you can make the best possible first impression.
- You will be walked through exercises to get clarity on the purpose of you going into the B2B press. This is page by written page supporting you in how to put together a powerful strategy as I would if you were my private client.
- I will showcase different kinds of media opportunities in the B2B press and step-by-step walk you through how to secure these media opportunities, the different strategies, and the stages of securing the media coverage. This is typically reserved for 1:1 clients only.
I will be sharing all my secret tips that I’ve used again and again to get my clients in the press - I will be explaining you know how AI works and what to do and what to not to so you will not get blacklisted
- The power of this workbook is that page by written page you will actually be deepening your authority as you will be writing down your thoughts about what you want to be known for, so you will be more able to remember when you are actually in a conversation with a journalist, as opposed to putting something into ChatGPT.
- I will reveal how to find and create media opportunities in the B2B press also
And perhaps most importantly, I will teach you how to read the room, how to tune into what is happening in the world and to bring that relevancy to your comments and pitches which is something that will be integral to your PR success.
All of the notebooks will be printed out and posted to you by the end of September, for the Personalised Workbook timings will be discussed at purchase.
General B2B Workbook
You will receive a beautiful handprinted and bound workbook. This will be full of exclusive industry tips and tricks, walking you through how to build a strategy and to obtain B2B PR. It will be your key to success with the press for years to come.
Investment: £333 for a printed, bound and shipped B2B workbook
Please note this pricing is the presale offer and will go up to £777 from September.
Personalised B2B Workbook
This is a done for you version of the General B2B Workbook, which means you will have exclusive access to me as part of your purchase. Instead of receiving the Workbook and working through it yourself, you’ll send me core information about your business, and I will work through it for you – so you’ll get a fully completed Workbook with all of my strategy and knowledge applied to your business.
Investment: £2227.5o for a personalised completed workbook
Please note this is early adopter pricing, there are only 2 of these available, after pricing will be £5555.
Author Workbooks
You will have exclusive There is a specific version of my B2B PR Workbooks for Authors. They will help you as an authro to boost your credibility and authority endlessly in the press. Showcasing how to find, respond and create media opportunities, and giving you a clear understanding of how the media works (including wit AI and it’s role) so you can capitalise on opportunities. Your Workbook will help you prepare to go into the media, building on what you have done already, or starting from scratch – this workbook has you covered.
Investment: £222 for a personalised, printed and shipped workbook
Please note this pricing is the presale offer and will go up to £444 from September.