If I had to start again with PR I’d lead with content
Dear Lovely Business Owner,
As we start our new year; it’s that inevitable time for review our lives. We all tend to review what might have worked and not worked so far this year! It’s natural and normal.
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My Content Recommendation
I have been doing this, and it has dawned on me that I need to create much more content and much more consistently!
Now businesses in 2019 cannot avoid the necessity for content creation, not at all!
I admit, whilst I have a routine for my PR activities which will be the focus of a blog post coming very soon, but I am far less consistent with my content creation which I know I need to remedy fast!!
Recently, I have been asked about what I would do if I had to start again with PR, and my plain and simple answer is, is that I would lead with content, yes really!
Why content marketing
Why Carrie? Quite simple now in 2019, when you are doing PR or having it done for you, you need content!
Content is at the heart of your publicity journey and without it, you will not be a lasting success, which is our intention isn’t it? Not just one-off brilliance.
The journalists, editors, and producers are looking around on the web to see if you are actually who you claim to be!
They prefer to scan written content with your stories, your experiences and your opinions about current and relevant events in the media.
Why Content creation can be tough
The thing is, is that content creation which is, of course, a key marketing activity, is often not done regularly enough! I know I can find that it is far too time-consuming, and too much effort at times..
Many people find it hard to come up with compelling content, or even just content of any description, that their ideal clients will consume! Many do not know their who their ideal client is either! So, they do create content regularly or keep putting it off..
Can you relate? I know I can, but this post is about you obviously 🙂
When you have written content in place, the media are much more likely to take you seriously and want to work with you!
Of course, you need to have something that is relevant to their audience, but without written content, it makes them less likely to say yes to you!
Recommending Following the Arrows
Now, my business mentors, Sarah and Kevin Arrow, are amazing at marketing, especially creating compelling content!
For example, just one idea Sarah Arrow gave to me last October, made me £5K for just thirty-minute facebook live. Yes really, she is that good!
My content creation journey, started properly, when I started to follow Sarah and Kevin’s advice, quite honestly.
I admit that I I had blogged before but not really that well. I have just blogged without really knowing the purpose of my blog, or even who I was writing too! Yes, really.
What I discovered was that as I went through their 30 Day Blogging challenge, I was able to hone my voice and also get much clearer about who I was writing too, which made a huge difference to my results!
I have gained so many clients who have come to me from my blogs. For example, last year especially that I regularly shouted: ” Thank goodness for the Arrows and their 30-day Blogging Challenge!!” Yes, I really did.
How you can do the famous 30 Day Blogging Challenge too
To become more successful at Blogging, join Sarah and Kevin’s 30 Day Blogging challenge here for just £1, you won’t regret it!
See you in the 30 Day Blogging Challenge group, where people who take part post their blogs posts and support each other. Yes really.
We all grow our businesses together, a very clever approach and a lovely and supportive community that the Arrows have created!
Love Carrie x