PR is about them not you
Dear Lovely Business Owner,
I have spoken to a few people this past week about pitching them for various publications; such as a couple of weekly magazines for women, or one notorious daily newspaper. What has come up is actually a bit of resistance, which I totally understand.
Let me explain, if say your intention was to help a million women become millionaires, which was at the heart of your intention behind your business, are you prepared to push your values aside to serve them? Not everyone is.
Now, with my Spiritual PR process and practice, my clients tend to be sensitive business owners, and indeed often heart-centred entrepreneurs, who feel things much more deeply than your run of the mill business owner or entrepreneur.
Sometimes this sensitivity can serve them very well and sometimes it can cause them to get in their own way.
It’s a delicate balance, to be quite honest.
Going back to the example, if you personally would not read a particular publication, or watch a particular programme but your ideal client or soul client, would, then would you go forward and pitch or have someone like me pitch a story idea for you? I would advocate doing so.
Why Carrie? Well, being heard, and gaining visibility beyond social media, through the media, is about you serving your audience.
If you do not push aside your values and or sensitivity they will not know that you exist, will they?
I know that we can get in our own way, I know I can..
Even recently, when I reluctantly put myself forward for a headline news story about veganism, I was hedging until I remembered that actually showing my clients and my community that I can walk my talk and get PR for myself would be powerful, and it absolutely was.
I did have to get over myself though, to get to that point….as honestly, I would have rather just pitched for a client.
I am not suggesting that you always pitch to places where you feel that you are having to push your values aside;
unless that is absolutely only where your ideal or soul clients are, then I would be absolutely suggesting it.
Often you will discover that these places you find uncomfortable to pitch, the ‘less safer places,’
in the media will garner you opportunities that you might not otherwise get had you played it safe for a ‘easier sell,’ with a ‘more you publication.’
You will never know until you give it a go. So go for it. Put your ‘courage socks,’ on like my friend Shan Marshall says and go for it.
Let me know what happens.
You might well discover that it really works for you and your business and you quite enjoy it,
as after all you are here in the world and in business to serve people and change the world,
so a bit or even a lot of uncomfortableness is just part of the process 🙂
Need help? Get in touch, I have just a few places in my Spiritual PR Heavenly club left before I close the doors and a few in my Heavenly VIPS .http://www.theblondepreneur.com/spiritualpr
Love Carrie x