PR is for life not just for Christmas

Dear Lovely Business Owner,

PR is for life not just for Christmas

I know many of you are wrapping up your 2017, reviewing you progress and results- me too!

I have heard from many of you too that you have put together your launches and offers for this festive season and for January 2018 and beyond!

Me too!

Here’s a few nuggets about PR to support you during this festive season and beyond!!

With PR, like Christmas there are times to plan for it and times to be in the moment

You  know this with your Christmas Shopping, some people need a lot more thought for their presents and you cannot just wing it in the supermarkets on Christmas Eve! You know who and what I am talking about!  This can be likened with PR to the need to research carefully your pitch. For example ensuring that you are showing that you have consumed their media, and spent time researching what they might be looking for, and acknowledging that you understand their audience, instead of just enthusiastically pinging off an email, without the care, which will most of the time just be ignored! Sad but true, as it is like spam to them!

Time to plan for it are for magazine features, ie who plan 3 to 6 months in advance typically! Again with Christmas, you might have a particular present you need to pre-order to avoiding missing out on presenting it to that person on the big day, the same thing is relevant for presenting story ideas to the media. For example: presenting a Summer pitch ie for June, in February is typically too late for the monthlies! Yes really.

Time to be spontaneous and in the moment, are when a news story breaks and you
just go with the moment- this is called Newsjacking!

This is, Newsjacking when you need to pick up the phone to the media and give them your take on a situation. Not a time to hide behind a screen. It’s time for big knickers but potential big wins though!! It’s  a superpower!!

Time to plan for it is for a television show, unless it’s a hot story of the moment, it is good to pitch them 4-6 even 8 weeks ahead!

This is what I call; channelling our ‘inner Virgo, ie getting very organised, and focussed on details and forward-planning and holding yourself accountable to a plan, and following through. For example: once you have carefully researched a pitch for a publication, it is your job to follow up, and follow up and FOLLOW UP, as the media will rarely chase you!

Time to be spontaneous, 24/7 on Twitter there is something called #journorequest where journalists and tv producers from all over the world post their last minute call outs for features!

You have to respond v fast to be considered though, as this is their last resort option, as they have exhausted mostly all of their other options! Often with Twitter requests, it is not just speed, it can be willingness for you to drop your client work, and be on a radio or tv show too in a matter of hours!

Talk about needing to be spontaneous! Yes really, the news happens in the moment, which is why sometimes the media requires instant responses!

Time to plan; sending out carefully researched pitches to media that you would love to featured in, as they are looking for you! ie making sure you have consumed their media, have a personalised pitch acknowledging that you have consumed their media, ie I love.. this piece you wrote because…

then offering a story idea or feature idea for a specific section of their media, and THEN, ie afterwards introducing yourself in a few sentences, no more as it’s about how you can help them not how great you are, it’s PR, whilst being a part of marketing, it is not exactly the same!!

Want more help and insights? Well…. I’d a wonderful Christmas deal for you…

Drum Roll please..


Participate in my live courses being delivered … for just £25 I know right?!!

It will involve 3 live Zoom calls on Wednesday 3rd January 2018 for up to two hours each-

i will share the basics of Pr, Intermediate and the advanced!! It won’t be perfect but you if you show up live be able to ask me questions!!

Calls 9-11am, 2-4pm,6-8pm on Wednesday  3rd January 2017  all recorded, all on Zoom, the megic will be if you show up live and pick my brains!!! Just £25,00

Why listen to me?

Here are a few stand out PR wins of this year, have been getting clients featured in the Christmas Edition of Closer Magazine, being featured in the BBC News story about veganism, being interviewed on BBC Radio,!

Having a two page personal story feature in Soul and Spirit magazine, then having a client invited back to be a one-off contributor to their ongoing expert-column, which regular contributors pay to be involved, yes my client was that much of a hit!

Having a client quoted in a viral, weird story in the Telegraph about toilet habits and dating, strange but true and even having one of my New York ladies, being quoted in a Yahoo news story about digital detoxing, her first of many wins!!


Here are the course content….

Caveat,… though..I cannot guarantee I will get to every point, but there will be time for question and answer throughout, which you will get if you show up live!

You will be able when you show up live to my calls, be able to pick my brains too!!

The calls will be recorded, there will be no support afterwards, hence the price £25.00

Course One =1000% More Visibility: A Basic PR course.

You will understand exactly what PR is and how it works.

You will discover what it is like to be a journalist for the day!

You will find out just how to put your own One Sheet together which is something that many media people need!!

Course Two = 10,000 % More Visibility – Intermediate PR Course

During this course you will learn how to put together stories which are valuable to the media, ie that they want to know more about.

-You will learn how to pitch journalists effectively.

-You will learn how to actually keep on pitching and pitching and PITCHING!!

Course Three = 1,000,000 % More Visibility – Advanced PR Course

During this course I will share how to come up with professional pitches that are hard for the media to ignore.

-I will share how to newsjack, a unique supercharging your PR strategy.

-I will share some insider tips on how get more PR with less effort.

Love Carrie x

p.s It’s only going to happen as a one-off on Wednesday 3rd January, for just £

p.p.s This won’t happen again as it over 80% off my courses which when they have had the Sarah Arrow magic touch will be £97 each in January 2018! Grab this Christmas gift your business will thank you for while you can!!


Love Carrie x #spiritualPR

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Carrie Eddins

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