How to market to women
Dear Lovely Business Owner,
How to market to women.
Let’s be honest, we are called the opposite sex, for a reason, we are fundamentally different in the way that we communicate men and women. Let’s just ‘ applaud our differences,’ as my mentor Alison Ward says and work together.
” Gender is the most powerful determinant of how we see the world and everything in it. It’s more significant than age, income, ethnicity, or geography. Gender is often a blind spot for businesses, partially because the subject is not typically addressed in most undergraduate or graduate-level business courses, or the workplace itself.”
One of powerful way to market to women is to realise, one of my 7 Keys to Selling to Women™ is that for women:
Women need to like you to buy from you, as Business is Personal. So it’s Relationship first, Business Second for her.
This seems to be missed by so many which is tragic!!
Can you give me an example then Carrie?
Of course silly 🙂
Let me first be clear this nugget applies to a bigger companies to a small home-based Business; across the board. Obviously, this nugget has more impact when it is being applied to a smaller Business and actually a Smaller Business has much more powerful to create a powerful emotional connection with their female customers as they move faster, easier and quicker and put ideas into practice with much more ease than a bigger company; especially with social media and the Internet.
Here’s a story that illustrates this idea perfectly.
There’s a health food store, in my home town, in the West Midlands, in the United Kingdom and I know the ladies who work there pretty well. When I am out and about and go in the same health food store across the region, it just doesn’t feel the same. They don’t recommend to me particular offers; especially on coconut oil, which I am rather partial too. Heavens no. They do not ask me how our cat is doing, or my family. Heavens no. They do not ask me how my chocolate truffle recipe went that I was experimenting with for the first time using their Raw Cacao, Cocoa Butter, Chia seeds and Agave syrup. Heavens no.
It’s just a simple, innocent and usually friendly transaction. Not much relationship. So I just do not go back and make a point of going to my local one…. I go to my local one because they are welcoming, they are so caring, I feel that I matter and that I am not just a meaningful number or unit. I feel apart of their tribe, which indeed ‘saying this outloud,’ feels a bit weird but it’s so true and I really feel loved by them, which is just totally lovely.
Do I recommend them to all of my friends, even though they might be able to obtain some of their things cheaper online? Of course, in a heartbeat.
Contrast this to a typical male customer. They do not need to like the person or people they buy from, half as much. Not at all, as Business is not as personal, or even personal at all with men, it’s just well Business!
You can learn more about how to market to women yourself, the slow way; using trial and error, taking some of what I have shared with you today, or can you do it quickly; saving your precious time, as I’ve done the work, the research, the analysis, the decade-long studying for you…. and you can benefit from here through my course on : 7 Keys to Selling to Women™ here: http://www.theblondepreneur.com/shop/
Wishing you well,
Love Carrie x