How women communicate vs how men communicate
Dear Lovely Business Owner,
I’m holding my first Workshop this coming Monday in Birmingham, in the West Midlands, and I’m actually just working with men.
I never even thought that this would be happening until I had an inspired discussion with Lee Gallacher from the Greater Birmingham Chamber of Commerce.
He suggested that I hold a workshop to help men to communicate with women better; which in Business terms would mean that this would help them to market much more effectively and to sell better to women.
Here’s a brief insight, so you can see the difference.
- Talking to her very logically; without feeling; women need to feel emotionally connected to buy, men do not.
- Rushing into talking business, without any effort to get to know her. Women need to like you to buy from you, so it’s relationship first, business second, unlike with men.
- Just focussing on the business she will feel you do not care about her, and she will have no emotional connection, so not feel listened to. By just focussing purely on the business, she will feel she is being patronised.
- Pushing her too fast or too soon into making a decision puts her off. Women ask much more questions at the start, and often throughout the buying process, ignoring this turns her off buying from you.
- Being too efficient kills your communication with her. Women love and need the details.
- Lead with stories not facts and figures.Women prefer facts and figures wrapped up in an emotional story unlike men.
- Women like to talk it out much more than men, so let her talk. LET HER TALK.
- Women are turned off the most by men who do not listen to her.
If you would like to know more I will be starting this Monday, be hosting some workshops about this. I will have one group with just men and one with women.
If Eighty-percent of buying decisions are made by Women- http://www.bloomberg.com/news/videos/b/9e28517f-8de1-4e59-bcda-ce536aa50bd6
What would that be worth to you to know more?
Get in touch if you would like more information, firstname.lastname@example.org
I will be running day workshops about this, walking you through a my Get Her Sold on You Programme.
I will also be offering bespoke corporate workshops about this.
Sincerely, Carrie Eddins